Vitaly
Vitaly
Brand Identity & UX/UI
Vitaly is a tech-driven wellness platform that adapts to each user, using AI and data to support healthier choices. The project entailed delivering a unified digital-first brand, a scalable UX/UI system, and a dynamic visual identity that embodies movement and personalized wellness.
Scope
Brand Positioning, Visual Identity & System Design, Logo Identity Design, Market Research and Brand Concept Development, UX/UI Product Experience Design (Web & App), Iconography and Digital Interface Systems, Digital Brand Creative Strategy
